A platform for shopping and entrepreneurship

Get ready for an event that is not just about the shopping. It is about building communities and nurturing dreams. Join us at the Food, Arts and Crafts Lifestyle Market on 2 and 3 December 2023 in the heart of Johannesburg at James and Ethel Gray Park, in Melrose.

Supporting socio-economic growth, one stall at a time

As South Africa grapples with a range of economic challenges, supporting local business is more vital than ever. Impactful Initiatives has recognised the challenges faced by small, medium and micro enterprises (SMMEs), and has created a market that empowers entrepreneurs to build sustainable enterprises, uplift their communities and see their dreams come to life.

Wongakazi Majola, founder of the initiative, says: “The market is an initiative to bring the buyers to vendors who may not generally have access to their goods and products.”

“We cannot continue to lament the state of the economy and job creation. It is time to act. Impactful Initiatives has created a market where 100% of the proceeds go to local entrepreneurs. We carry all the costs, but we need you to support local. Come see what we have to offer.

“Importantly, we also offer business training and marketing support to vendors in an incubator-like approach so that they are able to enhance their products and upscale their businesses. This will contribute to their sustainability and growth,” she adds.

Recent studies have shown that for every rand we spend on a local business, around 68 cents remain in the local economy. This means supporting small businesses is an investment in the prosperity and growth of our local communities.

“Our Impactful Initiatives markets are therefore more than just events, as they serve as a lifeline for aspiring business owners,” says Majola. “The Food, Arts and Crafts Lifestyle Market is not just providing a platform – we are here to offer a partnership. Entrepreneurs can get the opportunity to connect directly with their customers. We believe in investing in the future of small businesses because we believe that when they flourish, our communities thrive.”

Be sure to mark your calendar for 2 & 3 December 2023 from 10h00 to 18h00 when the James and Ethel Gray Park will be transformed into a hub of creativity, entrepreneurship and community spirit. Celebrate as we fuel small business growth at the Food, Arts and Crafts Lifestyle Market. Book your tickets on Quicket.