June 18, 2024

Africa Data Centres debuts ADC Channel programme

3 min read

Africa Data Centres, a division of the Cassava Technologies group, has launched its exclusive channel partner programme, ADC Channel. This programme is designed to establish co-location and ecosystem partnerships, empowering members to expand their product portfolio and offerings alongside their market presence, including an expanded data centre footprint.

ADC Channel presents a unique opportunity for global carriers, Internet service providers, system integrators, data centres, mobile networks, content developers, telecommunications companies, network infrastructure operators, hyperscalers and others to deliver state-of-the-art, sustainable and cost-effective digital solutions to their clients.

The primary objective of the ADC Channel is to foster collaboration among partners, facilitating the delivery of optimised solutions and comprehensive support to clients. Partners enrolled in the ADC Channel will benefit from a flexible approach that accommodates various partnership and go-to-market models.

Finhai Munzara, chief financial officer of Africa Data Centres, emphasises that the benefits of the ADC Channel programme extend to all types of partners. “Our facilities are designed with the needs of hyper-scale, wholesale and enterprise clients in mind, catering to their technical, operational and commercial requirements. Whether it’s greenfield projects, built-to-suit facilities, powered shells, dedicated halls or hybrid co-location, we offer flexible, scalable and sustainable solutions that suit partners of every kind.”

He elaborates on the advantages of becoming an Africa Data Centres partner:

Firstly, clients gain an additional product offering and footprint to augment their existing portfolio, enabling them to offer bundled solutions. This not only enhances their current revenue streams but also positions them for further growth and retention with both existing and future customers.

Africa Data Centres has also developed ADC Marketplace, a pioneering platform designed to empower partners and customers across the continent. This innovative marketplace provides a dynamic space for partners to showcase their services and for customers to explore offerings, fostering collaboration and visibility within the African tech community. Offering unmatched connectivity and growth opportunities, the ADC Marketplace stands as the ultimate platform for African enterprise organisations and tech companies seeking to thrive in today’s digital landscape.

Partners stand to benefit from reduced churn, as co-location is inherently a ‘sticky’ product with minimal price erosion. By offering best-of-breed colocation services from Africa’s leading data centre provider, partners can differentiate themselves from competitors.

Partners will also enjoy seamless access to data centre experts, continuous commercial and technical support, and regular complimentary training for their sales and product teams.

Furthermore, partners face no financial risk, as participation in the channel programme requires no investment and entails no capital expenditures for building data centres.

Partners can also leverage flexibility in setting their selling prices and receive significant upfront discounts, further bolstering their competitive advantage. Exclusive benefits include competitive pricing, dedicated sales and pre-sales teams, remote hands support and access to joint marketing resources and activities – enabling partners to thrive in the marketplace.

Munzara emphasises that the ADC Channel programme epitomises Africa Data Centres’ commitment to fostering collaborative growth and innovation. “It serves as a platform for clients to enrich their product portfolios and seamlessly extend their business across diverse ecosystems with openness and transparency.”

Africa Data Centres warmly invites partners to embark on this transformative journey toward shaping the future of digital connectivity in Africa. “The programme prioritises mutual growth, leveraging Africa Data Centres’ profound industry expertise and extensive infrastructure,” Munzara concludes.

Image credit: rawpixel.com/Freepik

Leave a Reply