AI essentials for small businesses to drive growth and save time
Generative artificial intelligence (GenAI) is not new; however, the recent boom in AI tools available to anyone – such as image-generation tools and AI-driven applications – while offering new opportunities, can also place small business owners in new and unfamiliar territory.
GoDaddy shares some ways in which GenAI can help small business owners and entrepreneurs enhance creativity, streamline operations and support customer engagement.
Generate creative and unique business names
The biggest barrier to getting started is sometimes a blank screen. GenAI is great for helping to get creativity started. If thinking of a catchy business name isn’t your strong suit, consider using AI to kick-start the process. GoDaddy AI Domain Search can help generate potential business names, giving entrepreneurs a list of unique and creative names they might not have come up with otherwise.
Automate content creation
By simplifying the content creation process and enhancing the effectiveness of published materials, such as website content, newsletters or blogs, AI can help save entrepreneurs both time and money.
Using advanced natural language processing algorithms and deep learning techniques, AI-powered content-generation tools can analyse existing content within a specific industry or niche. Using that information, AI tools can then generate relevant and engaging content. And then, you can update the output to match the overall vibe of your unique business.
To help entrepreneurs be successful in creating prompts to use with AI tools, GoDaddy created a free guide that offers small business owners tips for how to create text and visual prompts.
Enhance customer service
With AI, business owners can quickly craft personalised responses such as thank-you emails to customers after they make a purchase or sign up for a service; reminder emails; and responses to enquiries or complaints. By providing fast and personalised responses to customers, using AI-powered tools can help enhance the overall customer experience – leading to higher satisfaction rates and a stronger brand reputation – and help drive further engagement with customers.
Support for social media management
Engaging on social media channels is an important part of growing a business in today’s digital environment, but managing multiple platforms and attempting to brainstorm creative new content can feel daunting. AI can help here as well.
Tasks AI can support with include creating a list of key moments and relevant events for a target audience, craft ad copy to grab people’s attention, write simple video scripts, create editorial calendars and provide creative captions for image-based posts.
GoDaddy Studio creates professional-looking content for a business or personal brand. Anyone can easily and quickly produce engaging content without needing advanced design skills. This free tool is available for anyone looking to enhance their online presence and take advantage of branded content for their social media channels, website, customer email communications and more.
While AI tools can help save time and money, it is crucial for a human to closely review the output of the AI tool that you choose to use, as AI can return incorrect, false or outdated information or may include content containing third parties’ intellectual property.
“In today’s fast-changing digital world, GoDaddy is equipping small business owners with AI tools and guidance to help them boost their content creativity and streamline operations, saving them time to focus on growing their businesses,” says Selina Bieber, vice-president of International Markets at GoDaddy.
GoDaddy offers a wide array of online resources to help small businesses and entrepreneurs thrive in the digital world: from website building and e-commerce tools to email and digital marketing solutions.
