By Gil Sperling, Co-Founder and Co-CEO of Flow If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on...
Marketing
The marketing world is in a state of exhilarating transformation, and 2025 is poised to be the year where brands...
If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party...
Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary...
Uppe Marketing, a pioneering women-owned and led marketing agency, proudly celebrates 40 years of business success. Founded in 1985 by...
Product launches are usually exciting moments. But with the stakes so high, they’re also nerve-wracking. When an innovation is a...
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl?...
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in...
As the world continues to adapt to digital transformation with myriad technology use cases and ‘everything-as-a-service’, consumers are navigating balancing...
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to...
While many retailers and hospitality establishments have perfected visual appeal and mastered the art of incredible service, there's one invisible...
For small businesses, every second saved and money spent can be the difference between surviving and thriving. GoDaddy recently found...
In an era where news travels at lightning speed and consumer trust is easily shaken, effective crisis communication has become...
Retail media – a type of advertising that uses a retailer’s digital platforms like websites, apps or in-store screens to...
Sustainable PR isn’t about saving the planet – it’s about saving your brand from going silent. At DarkMatter, we call...
Africa’s creator economy has skyrocketed, transforming digital content into a $3-billion industry in 2023, with a projected growth rate of...
Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations?...
At a time where every cent and second can mean the difference between startup success and failure, Alkemia has emerged...
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception....
Imagine stepping into an office that instantly calms your nerves, or presenting your brand in a way that speaks volumes...
In today’s rapidly evolving marketing landscape, many businesses face the challenge of staying competitive while managing tight budgets. A fractional...
“With the demands of modern life accelerating, customers want answers now, not later,” says Jacqueline van Rooijen, business growth consultant...
Africa’s digital heartbeat is growing louder. It’s no longer a continent on the verge of digital transformation – it’s leading...
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays and back-to-school campaigns around...
Wesgro – the official tourism, trade and investment promotion agency for Cape Town and the Western Cape – is offering...
Customer attraction and retention strategies are more important than ever before as customer behaviour – both what they want and...
Making a hotel booking online may be a simple process in itself, but the time spent getting to this point...
Generative artificial intelligence (GenAI) is not new; however, the recent boom in AI tools available to anyone – such as...
In a fast-evolving business world, establishing authority and influence is no longer a luxury – it’s a necessity. Brands that...
Nigeria has 40 million small businesses. Many have access to the Internet, but do not know how to use digital...
The latest research shows that for the first time, both male and female South African consumers are equally engaged in...
The downfall of traditional media is no longer a distant prediction; it’s unfolding before our eyes. Creators, not corporations, are...
In today’s fast-paced digital world, one of the ways small businesses can stay competitive is by adopting innovative marketing strategies....
On 15 August 2024, the IAB South Africa Bookmark Awards hosted its second Finalists’ Showcase, supported by Google, Nielsen, Rainmaker...
The Interactive Advertising Bureau (IAB) South Africa’s Education Council has announced 15 delegates to its Front Row initiative for 2024....
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have...
Artificial intelligence has broken a new barrier of imagination on the continent of Africa. Immersive Fox – led by software...
As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation...
Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim...
The Interactive Advertising Bureau (IAB) South Africa has announced the finalists for the highly anticipated 2024 Bookmark Awards, powered by...
