7 min read
Every business has to acquire new customers. And every business wants to retain existing customers. It’s not binary; both are...
Marketing
7 min read
5 min read
When it comes to marketing and communications, the single biggest mistake business owners make is focusing all their time and...
6 min read
In South Africa’s fast-evolving retail landscape, Black Friday is no longer just a date – it’s a live storytelling moment....
5 min read
In the fast-moving consumer goods (FMCG) industry, agility is everything. Markets move quickly, consumer expectations evolve daily, and global strategies...
4 min read
MotionAds co-founders Jon Berkowitz and Elan Band have been named joint recipients of the Eric Ellerine Entrepreneur Award, sponsored by...
3 min read
Effie Awards South Africa unveiled the 2025 winners at The Venue, Melrose Arch, in a spotlight-soaked celebration of ideas that...
7 min read
For too long, we’ve measured ourselves on one metric: Our bank balance. This has left many of us feeling perpetually...
5 min read
Open Chair’s Friends in High Places transformed the iconic Cape Wheel into a moving boardroom in the sky, giving 60 young women...
5 min read
Most entrepreneurs don’t struggle with effort—they struggle with clarity and alignment. Despite working long hours and investing heavily in marketing,...
6 min read
The African diaspora is one of the fastest-growing communities in the world, with more than 170 million people of African...
4 min read
The Association for Communication and Advertising (ACA) has released Marketing with Machines: AI and the Future of Advertising and Communications in South Africa —...
5 min read
Trust is not a machine-made thing. It’s a deeply cultivated and significantly felt human thing. In a world moving faster...
4 min read
72% of global eCommerce revenues were transacted in marketplaces, which are first-party and third-party sales. Leaving only 28% of revenue...
5 min read
Most telecommunications brands will have some version of a customer value management (CVM) tool. But often, it’s just a customer...
4 min read
Flow, South Africa’s leading commerce media platform, is enabling precise, closed-loop advertising campaigns powered by verified first-party data from some...
7 min read
Roger Federer wasn’t just sponsored by On Running shoes; he helped shape the shoe and the brand. “I’d like this...
4 min read
The fintech leader now enables merchant partners to retarget their customers with high-impact, closed-loop ad campaigns. CAPE TOWN – August...
7 min read
Johannesburg, 19 August 25:Â Some of the most exciting ideas happen when two worlds collide. At this point of intersection, which...
5 min read
Despite significant progress toward gender equality, women still make up just 30% of Africa’s science professionals and only 32% of...
5 min read
In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often...
4 min read
Note to the Editors: For high res photographs of Pura in New York City, please click here. In a world where brands...
5 min read
Channel partners loyal to your business are the ultimate partners. They willingly and passionately advocate for your brands and products...
5 min read
For small and medium-sized businesses, particularly in the technology sector, an investment in PR and digital marketing becomes crucial to...
5 min read
PR Worx, one of Africa’s most awarded integrated marketing-communications agencies, has announced Shannon Henning as its new Managing Director. The...
4 min read
Connecting with an audience of any size is more than a craft—it’s a calling. Whether in a newsroom, at the...
3 min read
In today's competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception...
6 min read
Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s working,...
4 min read
Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on...
5 min read
Some creators chase trends. Others build something that lasts. For digital fashion and lifestyle creator, Ethan Kieffer, showing up as...
6 min read
Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform—take a closer look at your...
6 min read
Insights from Flow’s panel at Converge Africa 2025 point to a new era of media as revenue. Commerce media is...
7 min read
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI,...
5 min read
In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate...
3 min read
AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content...
5 min read
The world has changed, and marketing must change, too. To avoid eventual brand 'rigor mortis', marketing needs to become rigorous....
3 min read
The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa...
4 min read
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the...
6 min read
On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in...
5 min read
18 March 2025 – Consumer demand for sustainable, ethical and holistic brands across Africa is rapidly growing. It has been projected that Africa’s natural cosmetics market...
4 min read
I remember when social media first appeared in my life. I was 14, and a friend introduced me to this...
