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In today’s fast-paced digital world, one of the ways small businesses can stay competitive is by adopting innovative marketing strategies....
Marketing
3 min read
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On 15 August 2024, the IAB South Africa Bookmark Awards hosted its second Finalists’ Showcase, supported by Google, Nielsen, Rainmaker...
2 min read
The Interactive Advertising Bureau (IAB) South Africa’s Education Council has announced 15 delegates to its Front Row initiative for 2024....
4 min read
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have...
4 min read
Artificial intelligence has broken a new barrier of imagination on the continent of Africa. Immersive Fox – led by software...
3 min read
As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation...
4 min read
Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim...
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The Interactive Advertising Bureau (IAB) South Africa has announced the finalists for the highly anticipated 2024 Bookmark Awards, powered by...
2 min read
Marketers across the globe need to come up with innovative campaigns as they seek to ensure their brand remains resilient...
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The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted...
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The field of branded merchandise, apparel and gifting is experiencing robust growth as brands intensify their efforts to capture attention...
4 min read
Have you ever considered that the key element missing from your business-to-business (B2B) marketing strategy may be an influencer? It...
5 min read
Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact....
3 min read
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has announced that it will be expanding its...
5 min read
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz....
2 min read
Building on its already impressive repertoire of endorsements and accolades, Sandton City in Johannesburg has now been recognised on a...
4 min read
Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate...
4 min read
In today’s fast-moving digital environment, and with e-commerce becoming more popular, shoppers now expect a faster, easier and more intuitive...
6 min read
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers...
3 min read
In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and...
3 min read
In the dynamic arena of public relations (PR), staying attuned to emerging trends is pivotal for success. According to Lizelle...
4 min read
Choosing a domain name for a small business requires careful consideration, as it is often the first thing people see...
4 min read
In the aftermath of the 2024 Budget Speech, it's not uncommon to see businesses clutching their wallets a little tighter....
2 min read
In the ever-evolving landscape of marketing, standing out from the crowd and capturing attention from your target market can be...
3 min read
Your brand is like money. Your brand is the currency in today’s interconnected world. It’s how people perceive and value...
2 min read
In an era when consumers seek not just products but a connection with the values they represent, businesses are now...
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In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024: inclusive marketing. As the...
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In today's competitive advertising landscape, putting your brand into customers’ hands can be challenging. That's where Leegra comes in. As...
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In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for...
2 min read
The Hardy Boys (a Wunderman Thompson company) conceptualised an innovative and interactive activation for the Stork Brand that is garnering praise...
