December 12, 2024

Emerging technologies transforming finance: Unlocking value beyond transactions

The role of traditional finance departments is moving beyond their historical role of record-keeping and transactional processing. Instead, today these departments are now expected to leverage data in ways that directly support business strategy and deliver competitive advantages.

For finance, this is more than just a shift; it’s a transformation fuelled by technologies like automation, data analytics and artificial intelligence (AI). These tools are not only streamlining operations but also enabling deeper insights, predictive power and strategic decision-making.

Let’s look at some of the ways these transformations are taking place:

Automation: From routine tasks to strategic thinking

The fundamental appeal of automation in finance is that it frees up valuable human capital from time-consuming, repetitive tasks. For example, robotic process automation (RPA) has become a trusted asset in managing accounts payable. In this capacity, bots handle invoice processing through optical character recognition and match purchase orders to invoices – reducing errors and expediting payment processes. As a result, finance teams can turn their attention away from transactional workloads to higher value tasks such as financial analysis, trend identification and scenario planning.

But automation isn’t a blanket solution for business. This sort of system requires careful planning to avoid implementing bots in areas where a simpler process improvement may be more effective. Automation, in mature finance functions, should also drive cost-effectiveness rather than job replacement, creating space for reskilling employees to tackle more analytical and value-driven roles. When done correctly, automation not only does improves efficiency but it also fosters a more adaptable and innovative workplace culture.

Data analytics: Shaping predictive and competitive insights

Traditionally, financial reporting was rooted in a retrospective view, focused on past performance. However, in a global, fast-changing market, businesses can no longer afford to rely solely on hindsight. Data analytics tools enable finance teams to use existing data to predict future trends, identify risks and model outcomes. This is particularly valuable in today’s volatile environment, where shifts in consumer behaviour, resource availability, and global demand can dramatically impact the bottom line.

Take, for example, a vehicle manufacturer aiming to predict shifts in consumer preferences for fuel-efficient cars. Through predictive modelling, it can analyse historical data and market trends to adjust production schedules, inventory management and pricing strategies to better meet future demand. This proactive approach makes businesses more resilient, giving the company a competitive edge in anticipating – and responding to – market changes.

AI: Intelligent forecasting and behavioural analysis

AI represents a leap beyond traditional automation by adding a layer of cognitive capability, enabling finance teams to forecast with greater accuracy and to flag anomalies in real time. AI-driven budgeting and forecasting can synthesise large volumes of data to help finance leaders make more informed, unbiased predictions about future financial outcomes. Instead of relying on static assumptions, AI systems adapt based on evolving data inputs – reducing human bias and improving forecast precision.

In banking, for instance, AI is increasingly used for behavioural analysis to detect and prevent fraud. By identifying patterns in customer transactions and flagging outliers – such as a sudden high-value transaction in an unusual location – AI can alert security teams before fraud occurs. This capability is key to maintaining financial security, helping build trust by enabling institutions to serve as vigilant stewards of their clients’ assets.

Building a collaborative, data-driven future in finance

The potential of these technologies goes beyond individual process improvements. Together, they are reshaping the role of finance from a back-office support function to a proactive, insight-driven partner in decision-making.

Automation and AI will continue to mature, but the true value lies in an integrated approach, where finance professionals combine technological insights with business acumen to guide companies through complexity.

For organisations considering the leap, there’s no doubt the initial investment in these technologies may seem significant. But the long-term benefits – operational efficiency, data-driven insights and strategic foresight – far outweigh the costs. Adopting these tools goes beyond efficiency, allowing finance teams to unlock new avenues of value that offer clients a competitive edge in an ever-evolving market.

The future of finance is undeniably intertwined with the technology that powers it. As we transition to a more interconnected, data-focused approach, finance teams must champion this transformation.

BDO South Africa is committed to helping organisations harness the power of these technologies to navigate today’s challenges and lay a strong foundation for tomorrow’s growth.

Veronica Lukwago

Associate Director: Finance Transformation

BDO South Africa

Image credit: rawpixel.com/Freepik

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