February 24, 2024

Engage your market with quiz events

2 min read

In the ever-evolving landscape of marketing, standing out from the crowd and capturing attention from your target market can be a daunting task. Traditional methods often require significant budgets and struggle to engage audiences in a meaningful way – whereas with quiz events, the costs are relatively lower in terms of the return on investment.

Don’t underestimate its potential, because when done right, quiz events can offer impactful, cost-effective engagement that other strategies often struggle to match.

Unlike passive forms of advertising, quiz events actively involve your audience. They participate and learn, answer questions about your products or services, and creating a memorable experience that builds a connection with your brand. This interactivity fosters genuine interest and excitement, encouraging participants to invest their time and attention you get know more about the host’s products or services.

According to Gerrit Davids, lead adviser at TaranisCo Advisory, “Compared to expensive advertising campaigns or elaborate events, in-person quiz events can be surprisingly cost-effective, since you would only invite your target market to attend it.”

“A successful quiz event is always enjoyable and fosters a positive association with the host brand, which can also gather data that can be repurposed for future marketing efforts – maximising the return on investment,” he adds.

A recent snap survey conducted by TaranisCo Advisory found that more and more South African companies are either organising or considering hosting quiz events for both their staff and customers, and when launching new products or services.

Quiz events nowadays use digital keypads that are handed out to participants, with the questions, answers and a leaderboard shown on a big screen to great effect in terms of friendly competition and rivalry between teams – creating a memorable event for all involved.

Image credit: rawpixel.com/Freepik

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