FUTURELIFE celebrates Cape Town store opening with Ride to Feed a Child in Need initiative
FUTURELIFE®, a leading food company wholly owned by PepsiCo South Africa, celebrated the grand opening of its second concept store at Canal Walk in Cape Town on 18 October 2023. This event comes just four months after the inauguration of its flagship store in Umhlanga’s Oceans Mall.
According to Justine Agnew, marketing manager for FUTURELIFE®, this innovative retail experience aims to redefine the interaction between consumers and health, providing unmatched access to FUTURELIFE® products, co-branded Adidas fitness apparel, a Smart café and a variety of cutting-edge dietetic services designed to promote healthy living.
As part of this special occasion, FUTURELIFE® also introduced the Ride to Feed a Child in Need initiative at Canal Walk: a unique campaign set to continue until 22 October, to deliver 10 000 nutritional meals to underprivileged children.
The event drew an enthusiastic audience of over 60 influencers, invited guests and local media. Following the ribbon-cutting ceremony and formal addresses, guests eagerly participated in a collective ride on a 10-seat stationary FUTURELIFE® bike bar, with the common goal of providing nourishing meals to children in need.
Agnew says FUTURELIFE® has partnered with the Dis-Chem Foundation to address the critical issue of childhood hunger. “Through this partnership, FUTURELIFE® has committed to serving 2.4 million nutritional meals annually. To encourage public participation in this noble cause and to celebrate the opening of our second concept store, we would love to invite all those in and around the Cape Town area to visit the FUTURELIFE® store at Canal Walk this coming weekend. For every minute spent cycling on the FUTURELIFE® bike bar, 12 children in need will receive a nourishing meal. Our objective is to reach 10 000 meals by 22 October.”
Interestingly, FUTURELIFE®’s Canal Walk store is not only focused on the health of individuals but also the health of the planet. Agnew highlights the company’s commitment to sustainability through initiatives such as providing coffee grounds for home gardening, options for reusable cups, introducing environmentally friendly straws and utensils, and incorporating recyclable packaging into its products. “These initiatives are aimed at fostering a more sustainable and eco-conscious future,” she says.
The official opening of FUTURELIFE®’s concept store at Canal Walk is a celebration of health, well-being and a brighter future. With innovation, sustainability and community engagement at its core, FUTURELIFE® is poised to redefine the health and wellness landscape in Cape Town and beyond.
