April 21, 2024

Groundbreaking digital platform revolutionising the SA beauty industry

2 min read

Studies have shown that black women spend more on beauty products than any other demographic group, but they are often under-served and under-represented by mainstream beauty brands. This suggests there is significant potential for growth in the black beauty market and that brands need to prioritise inclusivity and diversity if they are to succeed.

E-commerce vs brick-and-mortar
The relationship between e-commerce and brick and mortar may be symbiotic, but is there an added edge to having a physical store? Absolutely.

In recent years, e-commerce has gained popularity as a convenient and cost-effective way of doing business – more so during the pandemic. However, a physical store in South Africa still holds several advantages for both the consumer and the business.

Physical stores offer an immediate shopping experience. Customers can see, touch and try products before purchasing them. This helps customers make more informed decisions, which lead to better customer experiences and increased sales. Furthermore, customers leave the store with their purchases, avoiding delivery delays and shipping fees associated with e-commerce.

Mathebe Molisa is the dynamic South African entrepreneur behind Beauty on TApp, a groundbreaking digital platform that is revolutionising the beauty industry in South Africa.

By having a store, the Beauty on TApp team can interact with their customers, providing a personalised service that builds community and loyalty. This human interaction allows businesses to tailor their services to customer needs, resulting in better customer satisfaction. It offers a personal touch that an e-commerce platform cannot replicate.

Although Beauty on TApp shows exponential growth, the physical store allows the business to tap into a bigger market. This is particularly important in South Africa, where consumers still like to see, touch and feel product while consulting with professional aestheticians. By having a physical presence, businesses can tailor their offerings to meet the unique needs of local customers.

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