July 12, 2024

How to achieve your business financial goals

3 min read

In a business context, a financial gap refers to the difference between the available financial resources and the funds a business needs to operate or grow. In short, what you have versus what you need.

Let’s delve deeper into possible reasons for a gap in your finances, as well as a few quick fixes.

1. Insufficient revenue: If your business is not generating enough income from sales or services, this can lead to a shortfall in the funds needed to keep your doors open. Consider raising your prices or cutting down on unnecessary expenses.

2. High operational costs: Operating input costs that outstrip money from sales will lead to disaster. Take a hard look at your costing, manufacturing process or hours billed and make sure you price your products or services correctly.

3. Poor cash flow management: Ineffective management of cash inflows and outflows can result in a shortage of liquid assets when needed. Contacting your adviser to help you manage your cash.

4. Market changes: Fluctuations in the market, reduced demand or increased competition can impact revenue, leading to financial gaps. Make sure you stay up to date on business developments and react fast to either take advantage of opportunities or limit losses.

6. Unexpected expenditures: Unforeseen costs – such as emergency repairs, legal fees or other unplanned expenses – can create a sudden financial gap. This is why it pays to have a good budget in place, with enough cash on hand to weather a few storms.

7. Growth and expansion costs: The costs associated with expanding operations such as marketing, new facilities or hiring additional staff can put a strain on your finances. Make sure to consult experts who know how to work with finances at scale.

8. Delayed receivables: Late payments from customers can lead to cash flow issues, causing a financial gap. Follow up on outstanding payments regularly and incentivise early payments.

Addressing these issues often requires strategic financial planning and expert advice, so reach out to a financial expert who knows how to navigate business finances.

Evaluating the effectiveness of various approaches to bridging the financial gap

For small and medium enterprises (SMEs) looking to scale, bridging financial gaps can be a crucial step to success. Each of these financing options below has its pros and cons, and the best choice depends on the specific needs, financial health and growth stage of your business. A combination of these methods can be useful to effectively bridge the financial gap while scaling the business. As always, get expert advice tailored to your individual situation and business outlook.

1. Business loans: Traditional bank loans can provide a substantial amount of capital, though they often require collateral and a solid credit history, and come with a punitive interest rate.

2. SME-specific grants and subsidies: Many governments and organisations offer grants and subsidies targeted at SMEs, especially for those in specific industries or meeting certain criteria like innovation or eco-friendliness.

3. Angel investors and venture capitalists: They can provide significant funding and business expertise, but may require equity in return.

4. Invoice financing: This involves selling your outstanding invoices to a third party at a discount for immediate cash. It’s a quick way to improve cash flow without taking on debt.

5. Revolving credit facilities: Similar to a credit card, this gives businesses the flexibility to borrow up to a certain limit and pay interest only on the amount borrowed. It’s useful for managing cash flow and unexpected expenses in a pinch.

6. Equipment financing: If you need to purchase or upgrade equipment, this option allows you to spread the cost over time, rather than paying a lump sum upfront. As always, time translates to interest, so make sure you consider the long-term implications of financing on your business.

7. Peer-to-peer lending: Some online platforms match SMEs with individual lenders. This can be a more flexible and accessible option than traditional bank loans.

8. Bootstrapping: This involves using the company’s existing resources to support growth, like reinvesting profits and tightening expenses. While it’s a slow process, it avoids the complexities of external funding. 

Your Outsourced CFO adviser will help you not only to identify your financial gaps with our streamlined financial GAP analysis but will work with you to set up an actionable roadmap that will get you where you need to be. 

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