International Franchise Expo 2024 invites exhibitors for a transformative business experience
Franchise business tree
The pulse of entrepreneurship beats stronger than ever as the International Franchise Expo (IFE) gears up for a significant event at the Gallagher Convention Centre on 20 and 21 July 2024. This is an exclusive invitation to potential exhibitors ready to explore the vast landscape of franchising and unlock the doors to unprecedented business growth.
In a call to action, prospective exhibitors are invited to seize this unparalleled opportunity to explore the world of franchising further and chart a course toward business growth.
The significance of franchising: A resilient pillar
In an era of global economic challenges, franchising is a beacon of success. Its enduring track record of long-term sustainability and a promising future stands as a testament to its resilience.
Over the last six decades, franchising has become a substantial driver of South Africa’s gross domestic product, constituting an impressive 15% through a network of nearly 800 franchise systems. The country proudly hosts 68 000 franchises spanning 14 sectors, offering employment to nearly half a million individuals.
Fred Makgato, CEO of the Franchise Association of South Africa, articulates: “The unifying factor that binds franchising globally is the determination to overcome obstacles and emerge more robust as the world’s economy recovers. Whether you are an established business, a startup or an emerging business, you cannot miss the opportunity to showcase to thousands of visitors what you are offering and, in turn, how they can craft their own financial security by joining the franchise community.”
A glimpse into IFE 2024: What awaits exhibitors
Networking made effortless: IFE provides a unique and invaluable opportunity for professionals to network with peers, industry experts, potential partners and customers across diverse sectors. From retail and fast food to automotive and DIY, education, health, beauty and more, the expo serves as a nexus of networking possibilities, creating a fertile ground for meaningful connections and collaborations.
Knowledge amplification: Stay ahead of the curve with various industries’ latest products, services and trends. IFE promises to be a hub of innovation, allowing exhibitors to explore new technologies, compare products and gain valuable insights into emerging trends and consumer preferences.
Brand promotion on a grand scale: Becoming an exhibitor at IFE is not just an opportunity; it’s a strategic move to position your brand in the spotlight. It offers an expansive platform to showcase your best services and products to a massive audience of potential customers and partners. The expo provides a stage where your brand can shine, attracting the attention of hundreds of potential investors and entrepreneurs.
This is more than an invitation; it’s a call to action. It’s your chance to connect with key players in the industry, gain exposure and elevate your franchise to new heights.
Exhibitor packages (rates quoted excluding VAT):
- Basic Package – starting at R600 per SQM
- Furnished Package – R950 per SQM
- Raw Space Package – R1 700 per SQM
