Is 2025 the year education levels up?
Since 2025’s kickoff (and earlier), South Africa’s higher education landscape has been in flux. While 337 000 students achieved a bachelor’s pass this year, major institutions have space for only 202 000. Many students are left without viable options, forced into alternative education pathways, the workforce or debt – without a degree to show for it.
Even those who secure university admission face challenges. In a 2023 study by South Africa’s Department of Higher Education and Training, only 6% of South Africans aged 25–64 years had a diploma while 7.3% had a degree. Factors like financial strain, outdated curricula and a lack of support are strong contributors to high dropout rates.
The situation is further complicated by global events, including the recent freeze on US aid to Africa, which has disrupted partnerships and research funding.
In response, the conversation around employability is taking a turn. The 2024 Creative Study Edition #2 found that 60% of business leaders credit creativity, design and marketing as their most important growth drivers.
Meanwhile, the Adobe State of Creativity Report 2024 shows that 83% of creative professionals are already integrating artificial intelligence into their work. Graduates without exposure to these tools risk falling behind.
The rise of automation and digital transformation across industries also means many traditional jobs are evolving or becoming obsolete, further underlining the need for adaptable skill sets.
The traditional university degree is no longer the sole path to success. Skills-based education, industry experience and adaptability are becoming more valuable than credentials alone. Employers are increasingly seeking candidates who can demonstrate problem-solving, creativity and technological fluency over those with just theoretical knowledge.
As students weigh their options, institutions must rethink their role: Should education be more practical, digitally focused and aligned with evolving market needs?
Private colleges, bootcamps and industry-led training programmes are filling gaps left by universities. These alternatives offer flexible, job-ready learning experiences that better prepare students for the workforce.
Then you have institutions that have positioned themselves as industry-focused educators, offering programmes that integrate real-world experience, internships and mentorship to bridge the gap between academic learning and employability. This is the model we follow at Red & Yellow Creative School of Business.
Similarly, coding bootcamps, digital marketing certifications and online platforms provide accelerated routes to acquiring in-demand skills.
The push toward alternative education is also reflected in corporate upskilling initiatives. More companies are investing in in-house training, short courses and professional development, recognising the fast-changing nature of industries requires continuous learning. This means graduates who proactively look for skills development and industry exposure will have a competitive edge.
Higher education should be seen not as a privilege but as an investment in South Africa’s future. The real question isn’t just about access – it’s about access to the right kind of education. This requires rethinking funding models, increasing collaboration between academia and industry, and ensuring graduates are not just educated but employable.
For us, the ultimate goal for our students is to secure employment within six months of graduation, if not earlier.
The first months of 2025 have flown by, and the rest of the year will likely follow suit. As time races forward, the choice to redefine education must align with what we want for our youth. Are we equipping them with the skills they need for a changing world, and are we, as educators, truly securing their next steps by equipping them with future-fit skills and mindsets?
Di Charton
Senior Lecturer: Marketing & Advertising Communications
