Metpac-SA promotes recycling and circular economy through video series
The Metal Packaging Association of South Africa (MetPac-SA), a leading advocate for sustainable metal packaging solutions, has played a pivotal role as the lead sponsor of the innovative new series of videos about recycling and the importance of creating a circular economy, which was developed by Plant the Seed: an organisation and social enterprise that assists businesses, schools and communities with their recycling and waste management solutions.
Explains Thomas Chevallier, director at Plant the Seed: “Our brand-new and dynamic series of four videos is not just about waste and recycling – it’s a journey toward empowerment where every citizen learns to be a steward of the environment right from their home. The videos are engaging and informative and aim to create a blueprint for a sustainable tomorrow.”
Kishan Singh, CEO of MetPac-SA, says the producer responsibility organisation for the metals packaging industry felt strongly about supporting the Plant the Seed videos, as education is key to driving positive change toward a more sustainable future. “This project aligns seamlessly with MetPac-SA’s dedication to contributing significantly to the circular economy, sustainable development and the creation of resilient ecosystems. Ongoing education is key, and this series of videos succinctly explains the ‘what, why and how’ of recycling in a way that is timeless and easy to understand by audiences of all ages and backgrounds.”
Each video will offer practical insights and actionable tips for incorporating recycling into daily routines. From understanding the importance of segregating waste to exploring innovative recycling technologies, the series will cover a diverse range of topics designed to empower viewers to make informed choices that benefit both the environment and society at large:
- Episode 1 – Waste hierarchy
- Episode 2 – Separation at Source
- Episode 3 – Plastic
- Episode 4 – Tin and Metal
The video series will officially be launched on various platforms (Facebook, Instagram, LinkedIn) throughout the month of May 2024, with the first being released on 8 May. Although only one of the videos focuses specifically on the recycling of metal packaging, MetPac-SA felt it was important to support the making of all the videos in an effort to encourage individuals and communities alike to adopt environmentally conscious behaviours and embrace the principles of the circular economy.
“We would like to offer our sincere thanks and gratitude to MetPac-SA for collaborating with Plant the Seed and for their faith in our project,” says Chevallier. “It would be impossible for us to execute our mandate without the support and buy-in of industry leaders who help amplify our message of sustainability. Together, we can catalyse widespread awareness and action toward building a more sustainable world.”
