November 6, 2024

Rainmaker Marketing breaks new ground with online launch of Annex Bedfordview Frontier

In 2017, Rainmaker Marketing made history by becoming the first marketing agency in South Africa to enable online sales with a customised module that was a first of its kind in the property sector for newly launched developments. Years later, after the successful Summer Park launch – and multiple property companies and real estate firms copying the successful template Rainmaker Marketing had created – the award-winning property and lifestyle marketing agency is creating waves yet again!

21 September 2023 marked the launch of the exciting Annex Bedfordview Frontier website and online property offering through Rainmaker Marketing’s revolutionary Property Marketplace platform.

“We started this journey six years ago, introducing a completely new and innovative concept to the market: an online shopping experience for property. Since then, we’ve consistently improved upon this idea, taking inspiration from various online shops and property marketplaces – and now, for the first time ever, we have managed to combine all of these innovations and offerings into a single, seamless online experience,” says Stefan Botha, director at Rainmaker Marketing.

“Our goal has always been to disrupt and redefine the way properties are marketed and purchased, providing buyers with convenience and developers with powerful tools to showcase their offerings.”

Rainmaker Marketing’s innovative Property Technology (PropTech) approach allows buyers to purchase units from the comfort of their own homes, eliminating the need for in-person visits. Developers are given the option to take their entire sales process online, providing potential buyers with virtual 3D walkthroughs, videos, interactive modules, and custom-made maps to facilitate informed decisions. The fully integrated platform also introduces tools like GPS development maps for site visits, to ensure buyers have a clear understanding of the development’s layout before making an investment.

According to Botha, the key differentiator that Rainmaker Marketing’s new Property Marketplace offers within the e-commerce space is providing users with a unique one-stop-shop experience. “Customers can visit the website and interact with the property marketplace using the same URL, rather than being navigated to different windows or platforms – ensuring easy navigation and a consistent user-friendly journey. Our online platform also allows users to see an overview of the entire estate, filter floors and units, and check availability in real time, among many other useful and relevant search filters.”

Annex Bedfordview Frontier: The next big thing

Annex Bedfordview Frontier, being the first development to benefit from Rainmaker Marketing’s latest PropTech innovation, is releasing 42 units to the market: comprising two- and three-bedroom apartments priced between R1.2 and R2.5 million. With the website and platform having gone live on 21 September 2023 to whet people’s appetites, the public are able to view and add apartments to their ‘wish list’ until they are able to purchase the units online when the official launch and sales are open to the public on 26 October 2023.

Savvy investors and interested homeowners will need to be quickest to click and purchase their preferred units at Annex Bedfordview Frontier at 1 p.m. on launch day, with the development introducing a dynamic and modern lifestyle to the already thriving community in the area.

This latest property offering is already under construction and is bringing renewed energy and excitement to the area. Characterised by vibrant facilities, a growing community and the bustling ambience that Bedfordview is known for, Annex Bedfordview Frontier offers a safe and secure living environment with 24-hour security. Add to this convenient dining options at the on-site restaurant, a daycare centre that caters to the needs of families, smart office spaces that support remote working arrangements, and a fully kitted gym and swimming pool – and all at an affordable price point!

“It’s a no-brainer for investors and first-time buyers, as the developers behind the project have a solid and reputable track record – particularly in the Gauteng region. This, along with the costs of the units being so on-point for the current economic climate, it’s no wonder that since the website and Property Marketplace went live we have already seen significant traffic and a solid lead funnel built up. We are confident that our goal of selling out the Annex Bedfordview Frontier phase-one apartments will be achieved on launch day,” says Botha.

Interested buyers can explore the property and its offerings on the Annex Bedfordview Frontier website. The official launch day for sales is set for 1 p.m. on Tuesday, 26 October 2023, when all 42 units will be available to purchase online.

5 easy steps to owning an Annex Bedfordview Frontier apartment:

  1. Sign Up: Create a profile on the Property Marketplace on the website for early access.
  2. Wish List: Add your favourite units to your online wish list.
  3. Prepare Funds: Ensure you have the R5 000 deposit ready for a streamlined purchase process.
  4. Launch Day: Log in before the launch and refresh the page at 1 p.m.
  5. Secure Your Purchase: Head to your wish list or select a unit and follow the confirmation instructions to make your purchase.

For those seeking more information or a first-hand look at the lifestyle that Annex Bedfordview Frontier offers residents, the development consultants are on site and can be contacted prior to the launch. To arrange a meeting at the on-site sales office at Annex Bedfordview Frontier, email: howzit@annexbedfordview.co.za

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