SCTIE continues to grow tourism investment potential on the KZN South Coast
Boasting the highest number of Blue Flag beaches in KwaZulu-Natal, as well as two world-class dive sites, adventure and extreme tourism offerings, Ugu District remains a top tourism destination. South Coast Tourism & Investment Enterprise (SCTIE) continues to develop these tourism products, expanding the tourism economy that brings with it significant investment opportunities.
“Our tourism assets have always been a major drawcard for visitors, but we’re now uncovering the significant investment potential they offer as well,” comments Deborah Ludick, acting CEO of SCTIE. “Alongside our quality beaches and dive sites, the KZN South Coast offers visitors front-row seats to the annual Sardine Run, considered the planet’s greatest biomass migration. Beyond these, we’re developing our rural tourism assets that meet the growing tourism trend of unique experiences in nature which embrace local heritage.”
Rural investment options
One such example is the KwaXolo Caves Adventures, a guided heritage tour that uses a via ferrata system to take visitors into a series of caves adorned with San artwork dating back centuries, set against a backdrop of gorge and waterfall views. Its success has seen an expansion, with the final stages of Phase 3 including an extended 1.06km zipline and landing deck. Investment potential exists in the establishment of an on-site lodge for overnight stays, extended ziplining opportunities, transportation and recreational activities such as quad biking and paintball.
The recently launched 71km Umzumbe River Trails (pictured) in the hinterland meet the massive demand for such guided hiking trails among iconic scenery. Guests are also exposed to authentic Zulu experiences in homestays along the way. Further investment potential exists in the establishment of a lodge alongside the dam – which has been supported by a feasibility report issued by Umzumbe Town Planning – and the development of recreational activities around the dam for overnight guests, day visitors, corporate team-building and school excursions.
Tourism investment potential uncovered
Leonard Gomo, general manager of Margate Sands – which enjoyed a 6.5% increase from last year’s occupancy of 89.18% – says the Blue Flag beaches, marine protected areas and hinterland activities make this region an attractive investment option. He adds that new initiatives such as the Wellness Way and Mission Tourism Route are enhancing the offerings.
“Further to this are the community initiatives such as Tidy Towns, which create a conducive tourism environment,” says Gomo. “When communities buy into your business vision, it guarantees the longevity of your business lifespan, and the KZN South Coast is on the rise. Investing now enables the investors to grow with the destination while enjoying the benefits of a low-cost investment.”
Corné Alberts, group marketing manager for ANEW Hotels Head Office – which includes ANEW Resort Ingeli Forest near Harding – says the KZN South Coast presents various investment opportunities in the tourism sectors. “Infrastructure development, hospitality services, ecotourism initiatives and technology-driven enhancements are areas with considerable potential. Exploring partnerships and collaborations to enhance these sectors can be beneficial for investors seeking opportunities in the region.
“Investing in the KZN South Coast offers numerous benefits including the region’s natural beauty, a growing tourism sector and a supportive local community. The potential for sustainable and responsible tourism practices further adds to the appeal. Additionally, the region’s strategic location and diverse offerings make it a promising investment destination with long-term growth prospects.”
Alberts adds that there has been a noticeable uptick in interest in the KZN South Coast as an investment destination: “The region’s positive tourism trajectory, coupled with its unique attractions, has captured the attention of potential investors.”
