Strategic partnership to promote pan-African hospitality
Dream Hotels & Resorts and CityBlue Hotels have forged a strategic sales and representation partnership aimed at fortifying their market presence across Africa.
Embodied by the tagline, “Collaborating for a Brighter African Hospitality Future”, the alliance marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.
Considered a prominent player in South Africa’s hospitality industry, Dream’s portfolio comprises 23 mixed-used properties. CityBlue – Africa’s fastest growing local hotel chain with properties across Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa and Nairobi – plans to reach 50 operating hotels by 2028.
“Collaboration is a powerful force that brings together diverse perspectives,” says Nick Dickson, director of Dream Hotels & Resorts. “By combining our resources, expertise and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests.”
According to Jameel Verjee, founder and CEO of CityBlue Hotels, its East & West-meets-South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation and the exchange of contracted agents, wholesalers and clients to ensure a diversified market reach.
“A rising tide lifts all boats,” he adds. “By working together in complementary markets, we are endorsing the opportunities of pan-African collaborations, which ultimately leads to a more resilient, robust and unified industry.”
An official Memorandum of Understanding between Dream and CityBlue took place at the recent Africa Hotel Investment Forum (AHIF) in Windhoek. The two companies’ cohesive partnership aligns with AHIF’s mission of fostering investment, collaboration and growth in African hospitality.
Image credit: Mjejane River Lodge
