Uppe Marketing Celebrates 40 Years of Excellence in South Africa
Uppe Marketing, a pioneering women-owned and led marketing agency, proudly celebrates 40 years of business success. Founded in 1985 by entrepreneur and author Milanie Vosloo, Uppe Marketing has evolved from a modest one-woman operation, into a dynamic and innovative agency, leading the way in strategic marketing and digital transformation.
A Journey of Vision and Resilience
The story of Uppe Marketing is one of perseverance and entrepreneurial excellence. Originally established as Van der Walt Reklame, Milanie Vosloo started her business with minimal resources – a wooden cable reel as a desk, a 1956 typewriter, and just R36.80 in savings. At the time, the state of the world, and most especially of South Africa, had the odds of the woman-led and owned business making it out the starting gates at near zero.
“I made the decision to start my own business because my dream of building a company founded on strong values was greater than my fears,” says Vosloo. “You need to go all in and be ready to face difficulties. It was an intimidating and stressful beginning, because there was simply nothing to start with, but I had the will and singular focus. And my faith. Even in uncertain times, I believed that challenges brought opportunities, and that mindset has shaped Uppe Marketing into what it is today.”
Transforming the Industry
From its early days, Uppe Marketing differentiated itself with in-depth consumer research, innovative strategies, and pioneering approaches in the agricultural sector. The agency expanded into events, exhibitions, and later digital marketing, becoming a strategic partner for major clients such as Medihelp, Landbank, Yara Animal Feeds, Monsanto, BASF, Bayer, and CIMA.
Over the years, Uppe Marketing has earned prestigious industry accolades, including a Silver Assegai Award, a Gold Loerie Award, and recognition for its work on the groundbreaking Afrikaans.com project.
Navigating Change and Embracing the Digital Era
Under the leadership of Clara de Wet, who took the helm in 2021 as CEO, with Milanie Vosloo taking on the Chairperson role, Uppe Marketing has further embraced digital transformation. The agency has strengthened its position as a leader in strategic digital marketing and continues to expand its service offerings in the education, training, and agriculture industries.
“Uppe Marketing has always been about staying ahead of the curve,” says De Wet. “Our foundation is built on adaptability, innovation, and an unwavering commitment to our clients. As we celebrate 40 years, we look forward to shaping the future of marketing in South Africa and beyond and building on our legacy as a woman-led powerhouse.
