April 13, 2024

Work is hard – City Lodge Hotels introduces Bedtime Stories for Business People

2 min read

City Lodge Hotels takes pride in the reliably stellar quality of its hotel rooms and amenities. But it also knows that deliciously downy duvets aren’t always enough to ensure guests can rest easy at night. It doesn’t matter if the mattresses are lush enough to be your personal, horizontal havens; it doesn’t matter how many creature comforts you have at your disposal. Business travel is just intrinsically hard. It’s disruptive. It’s awkward. It’s high-stakes, high-pressure, hyper-social – and it requires you to show up as your best professional self in alien spaces.

According to Harvard Business Review, 75% of business travellers report high stress levels. BCD Travel reports that only 25% of business travellers manage to sleep well. There’s no question that career-driven guests are losing sleep on the night (or nights) before showtime.

Any hotel worthy of the name offers a complimentary wake-up call: that knock on the door or shrill of the phone is our guarantee that we’ll get you up and at it in time, regardless of how poorly you might have slept the night before.

But City Lodge Hotels delights in going the extra mile for its guests, be they beleaguered bosses-in-transit, hassled HR heroes, or insomniac sales reps. That’s why the group has developed a one-of-a-kind correlation to the trusty wake-up call: the night to its daily grind.

Introducing Bedtime Stories for Business People: tongue-in-cheek tales written just for weary professionals like you. The stories are designed to induce sleep, in the same way as most relaxing audio apps – but it wouldn’t be City Lodge Hotels if the tales were totally in earnest. Instead, each Bedtime Story takes an amusing view of life, typical of the group’s off-beat sense of humour.

A collaboration with long-term creative partner, agency TBWA/Hunt/Lascaris, Bedtime Stories for Business People are wry, uplifting and address several classic office archetypes: middle management, HR, and that infamous character from the procurement department included. Should you prefer the somewhat muffled hum of white noise, there’s that too.

Beautiful, intricate animations accompany each Bedtime Story, offsetting their humour to keep listeners rapt in a rhythmic trance. It’s as easy as scanning a QR code on your phone or tablet – or visiting City Lodge Hotels’ site via your laptop – and restless guests are transported to a menu of tracks to audit and explore. There’s a dry naughtiness, a levity embedded in each story, which speaks to the trials of working life.

These Bedtime Stories are the group’s way of easing the tremendous pressure business travellers endure: they’re a contribution to feeling at home, away from home, with the playful panache people have come to expect from City Lodge Hotels and TBWA/Hunt/Lascaris.

Work is hard. Dial into easy, with Bedtime Stories for Business People.

Image credit: mrsiraphol/Freepik

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