Popsicle Nail Bars set to redefine South Africa’s nail care industry
3 min read
A new force in the professional beauty industry is poised for national growth with the launch of Popsicle Nail Bars: a high-impact brand redefining nail care through service excellence, advanced hygiene standards and digital innovation.
The business is a strategic partnership between Ian Fuhr, founder of the Sorbet Group and a respected authority on culture-driven customer service; and entrepreneurs Anil and Trisha Bhogayata, the creators of the Popsicle Nail product range. Having built a strong product-based presence in the professional nail sector, the Bhogayatas now join Fuhr to expand Popsicle into a national franchise network of retail nail bars.
“This is not just a salon chain – it’s a scalable business model rooted in service culture,” says Fuhr. “Our goal is to build a brand that sets new industry standards, empowers entrepreneurs, and delivers a consistently exceptional customer experience at every touchpoint.”
A differentiated offering for a competitive market
Popsicle aims to capture market share by offering a compelling value proposition that merges affordability with premium-quality service. The brand’s distinct positioning is built on five core pillars:
- Medical-grade hygiene: All equipment is sterilised to hospital-level protocols, exceeding current industry norms.
- Augmented reality (AR) consultations: Clients can preview nail designs in real time through AR tech, enhancing personalisation and decision confidence.
- Exclusive signature treatments: Unique manicures and pedicures not currently available elsewhere in South Africa.
- First-to-market innovation: Early adoption of international trends and technologies, ensuring Popsicle remains at the forefront of the industry.
- Fully integrated brand experience: From in-salon service to professional-grade products, Popsicle presents a unified brand identity and lifestyle offering.
Franchise-led growth strategy
With the first two locations opening in December 2025 at Bedford Centre in Bedfordview, Johannesburg and Fourways Mall in Fourways, Johannesburg, Popsicle is actively identifying new sites for expansion throughout 2026 and beyond. The company is now recruiting prospective franchise partners and experienced nail technicians to join its next phase of growth.
“Our franchise model is designed to empower South African entrepreneurs with a turnkey solution built on proven operational systems, comprehensive training and brand equity,” says Trisha Bhogayata. “We’re looking for partners who believe in building community through service.”
Alignment with a broader mission
Fuhr will continue to lead his work with the Hatch Institute and The Human Bridge Movement, both of which focus on leadership, culture, and customer experience transformation. Popsicle Nail Bars, he notes, is a commercial embodiment of the same purpose.
“This business extends my life’s mission: to show that a values-driven service culture is not only good for people, but also a sustainable driver of business success,” says Fuhr.
To enquire about franchise opportunities or partnership options, visit www.popsiclenails.com
