Vox Weather joins ontbytSAKE to bring specialised agricultural forecasting to SA’s farming community

Vox Weather has entered into a new partnership with ontbytSAKE on kykNET, with the introduction of a dedicated Saturday morning weather segment. The new segment forms part of a broader collaboration aimed at refreshing and enhancing the show’s weather coverage with more detailed meteorologist-produced forecasting tailored for both the general public and the agricultural sector.

The Saturday morning weather segment complements the existing weekday slot on South Africa’s largest Afrikaans morning show.

The extension was driven by Laeveld Agrochem, one of South Africa’s largest agricultural companies and the primary sponsor of the Saturday weather segment. The company required forecaster content built specifically for the farming audience that was meteorologist-produced, data-verified and precise enough to support operational decision-making in the field.

ontbytSAKE has been on air for 25 years with a broad audience, but with significant reach into the South African farming communities. The Saturday morning slot offers meaningful insights around frost, rainfall and temperature patterns throughout the critical growing periods. It offers information that can help farmers plan ahead and make sound financial decisions based on trusted weather data.

Vox Weather has built its following of more than 600 000 viewers on the foundation of its data and the depth of its analysis. Annette Botha, meteorologist and Vox Weather presenter, has been delivering the weekday forecast for four years on Die GROOT Ontbyt and is now bringing that trusted weather to the Saturday ontbytSAKE audience.

Weather on a Saturday

The Saturday ontbytSAKE forecast launches with upgraded graphics and enhanced meteorological data, with Vox Weather planning to further expand its specialised weather content over time. Future additions will include frost and snow forecasts, weather warnings and extreme rainfall and temperature area mapping.

While the segment includes detailed agricultural forecasting tools for the farming sector, it is also accessible to all viewers, offering a clear four-day preview of expected weather conditions across the country. The weather forecasts will air on Saturday mornings during the ontbytSAKE segment while an additional mid-week forecast will be published every Tuesday evening across the ontbytSAKE and Laeveld Agrochem social media platforms. The midweek update will provide viewers with a weather outlook through to Friday, helping both the public and weather-sensitive industries to plan ahead.

The goal is to provide a forecast that functions as a planning tool with specific, actionable data that a farming operation can use to make decisions.

“Our viewers in the agricultural sector need more than a percentage chance of rain. They need to know where the frost is going to fall, where the extreme rainfall is, what the temperature swings look like. That level of detail changes how a farmer plans their week. This is exactly what we are building toward with our Saturday slot on ontbytSAKE with Laeveld Agrochem,” says Botha.

Image credit: Magnific