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72% of global eCommerce revenues were transacted in marketplaces, which are first-party and third-party sales. Leaving only 28% of revenue...
Marketing
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Most telecommunications brands will have some version of a customer value management (CVM) tool. But often, it’s just a customer...
4 min read
Flow, South Africa’s leading commerce media platform, is enabling precise, closed-loop advertising campaigns powered by verified first-party data from some...
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Roger Federer wasn’t just sponsored by On Running shoes; he helped shape the shoe and the brand. “I’d like this...
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The fintech leader now enables merchant partners to retarget their customers with high-impact, closed-loop ad campaigns. CAPE TOWN – August...
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Johannesburg, 19 August 25:Â Some of the most exciting ideas happen when two worlds collide. At this point of intersection, which...
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Despite significant progress toward gender equality, women still make up just 30% of Africa’s science professionals and only 32% of...
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In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often...
4 min read
Note to the Editors: For high res photographs of Pura in New York City, please click here. In a world where brands...
5 min read
Channel partners loyal to your business are the ultimate partners. They willingly and passionately advocate for your brands and products...
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For small and medium-sized businesses, particularly in the technology sector, an investment in PR and digital marketing becomes crucial to...
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PR Worx, one of Africa’s most awarded integrated marketing-communications agencies, has announced Shannon Henning as its new Managing Director. The...
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Connecting with an audience of any size is more than a craft—it’s a calling. Whether in a newsroom, at the...
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In today's competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception...
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Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s working,...
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Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on...
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Some creators chase trends. Others build something that lasts. For digital fashion and lifestyle creator, Ethan Kieffer, showing up as...
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Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform—take a closer look at your...
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Insights from Flow’s panel at Converge Africa 2025 point to a new era of media as revenue. Commerce media is...
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For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI,...
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In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate...
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AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content...
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The world has changed, and marketing must change, too. To avoid eventual brand 'rigor mortis', marketing needs to become rigorous....
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The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa...
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As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the...
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On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in...
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18 March 2025 – Consumer demand for sustainable, ethical and holistic brands across Africa is rapidly growing. It has been projected that Africa’s natural cosmetics market...
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I remember when social media first appeared in my life. I was 14, and a friend introduced me to this...
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By Gil Sperling, Co-Founder and Co-CEO of Flow If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on...
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The marketing world is in a state of exhilarating transformation, and 2025 is poised to be the year where brands...
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If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party...
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Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary...
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Uppe Marketing, a pioneering women-owned and led marketing agency, proudly celebrates 40 years of business success. Founded in 1985 by...
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Product launches are usually exciting moments. But with the stakes so high, they’re also nerve-wracking. When an innovation is a...
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How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl?...
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As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in...
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As the world continues to adapt to digital transformation with myriad technology use cases and ‘everything-as-a-service’, consumers are navigating balancing...
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Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to...
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While many retailers and hospitality establishments have perfected visual appeal and mastered the art of incredible service, there's one invisible...
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For small businesses, every second saved and money spent can be the difference between surviving and thriving. GoDaddy recently found...
