3 min read
In today's competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception...
Marketing
3 min read
6 min read
Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s working,...
4 min read
Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on...
5 min read
Some creators chase trends. Others build something that lasts. For digital fashion and lifestyle creator, Ethan Kieffer, showing up as...
6 min read
Worried your campaign isn’t landing? Before you blame the creative, the offer, or the platform—take a closer look at your...
6 min read
Insights from Flow’s panel at Converge Africa 2025 point to a new era of media as revenue. Commerce media is...
7 min read
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI,...
5 min read
In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate...
3 min read
AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content...
5 min read
The world has changed, and marketing must change, too. To avoid eventual brand 'rigor mortis', marketing needs to become rigorous....
3 min read
The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa...
4 min read
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the...
6 min read
On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in...
5 min read
18 March 2025 – Consumer demand for sustainable, ethical and holistic brands across Africa is rapidly growing. It has been projected that Africa’s natural cosmetics market...
4 min read
I remember when social media first appeared in my life. I was 14, and a friend introduced me to this...
4 min read
By Gil Sperling, Co-Founder and Co-CEO of Flow If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on...
5 min read
The marketing world is in a state of exhilarating transformation, and 2025 is poised to be the year where brands...
4 min read
If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party...
6 min read
Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary...
3 min read
Uppe Marketing, a pioneering women-owned and led marketing agency, proudly celebrates 40 years of business success. Founded in 1985 by...
6 min read
Product launches are usually exciting moments. But with the stakes so high, they’re also nerve-wracking. When an innovation is a...
6 min read
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl?...
4 min read
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in...
5 min read
As the world continues to adapt to digital transformation with myriad technology use cases and ‘everything-as-a-service’, consumers are navigating balancing...
6 min read
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to...
5 min read
While many retailers and hospitality establishments have perfected visual appeal and mastered the art of incredible service, there's one invisible...
3 min read
For small businesses, every second saved and money spent can be the difference between surviving and thriving. GoDaddy recently found...
4 min read
In an era where news travels at lightning speed and consumer trust is easily shaken, effective crisis communication has become...
6 min read
Retail media – a type of advertising that uses a retailer’s digital platforms like websites, apps or in-store screens to...
4 min read
Sustainable PR isn’t about saving the planet – it’s about saving your brand from going silent. At DarkMatter, we call...
5 min read
Africa’s creator economy has skyrocketed, transforming digital content into a $3-billion industry in 2023, with a projected growth rate of...
7 min read
Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations?...
5 min read
At a time where every cent and second can mean the difference between startup success and failure, Alkemia has emerged...
6 min read
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception....
5 min read
Imagine stepping into an office that instantly calms your nerves, or presenting your brand in a way that speaks volumes...
5 min read
In today’s rapidly evolving marketing landscape, many businesses face the challenge of staying competitive while managing tight budgets. A fractional...
5 min read
“With the demands of modern life accelerating, customers want answers now, not later,” says Jacqueline van Rooijen, business growth consultant...
7 min read
Africa’s digital heartbeat is growing louder. It’s no longer a continent on the verge of digital transformation – it’s leading...
6 min read
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays and back-to-school campaigns around...
4 min read
Wesgro – the official tourism, trade and investment promotion agency for Cape Town and the Western Cape – is offering...
