5 min read
It’s 7 a.m., and Viktor is unlocking the doors to his coffee shop for the day. He knows his product...
advertising
5 min read
5 min read
Happy Pay, one of Africa's fastest growing buy now, pay later (BNPL) platforms, has closed a $5-million seed round led...
3 min read
Joe Public has once again affirmed its position as one of Africa and the Middle East’s most formidable creative agencies,...
5 min read
inDrive has launched inDrive Ads in South Africa. The platform introduces a new in-app advertising platform designed to generate revenue...
4 min read
MotionAds co-founders Jon Berkowitz and Elan Band have been named joint recipients of the Eric Ellerine Entrepreneur Award, sponsored by...
3 min read
Effie Awards South Africa unveiled the 2025 winners at The Venue, Melrose Arch, in a spotlight-soaked celebration of ideas that...
4 min read
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the...
6 min read
On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in...
4 min read
If you’re a retailer, marketplace, or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party...
6 min read
Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary...
6 min read
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl?...
5 min read
Ever been on an awkward blind date or been approached by someone who completely missed the mark? That’s the disconnect...
6 min read
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to...
6 min read
Retail media – a type of advertising that uses a retailer’s digital platforms like websites, apps or in-store screens to...
6 min read
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception....
6 min read
Making a hotel booking online may be a simple process in itself, but the time spent getting to this point...
4 min read
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has announced that it will be expanding its...
5 min read
In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024: inclusive marketing. As the...
4 min read
In the ever-evolving landscape of marketing, staying attuned to the preferences and behaviours of different demographic groups is crucial for...
3 min read
The Hardy Boys (a Wunderman Thompson company) conceptualised an innovative and interactive activation for the Stork Brand that is garnering praise...
5 min read
Travellers moving through OR Tambo International recently will have noticed the installation of incredible hanging, glowing 3x3-metre cubes. Now, First National...
4 min read
As we gear up for vacation and R&R during the balmy hot days and warm summer nights, drivers who are...
Real estate agents in South Africa have long grappled with a common adversary: the dominance of a few powerful advertising...
Effie Awards South Africa has partnered with Ipsos, a global leader in research and creative effectiveness, in launching the inaugural...
Clockwork has released a comprehensive industry white paper and trends forecast, "What you can’t NOT know in 2024", which unpacks...
In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of...
