IAB SA Front Row welcomes 15 new delegates

The Interactive Advertising Bureau (IAB) South Africa’s Education Council has announced 15 delegates to its Front Row initiative for 2024.

The Front Row initiative aims to identify and provide a platform for the 15 young, ambitious and talented members of the digital media and marketing industry, offering a springboard to launch their careers.

Through the programme, participants will receive sponsored access to awards ceremonies, digital media and marketing educational programmes, workshops and courses, and industry-leading events. These activities and platforms further provide knowledge-sharing, networking and mentorship from respected giants in the South African digital media and marketing landscape. The experience aims to inspire and energise the participants for their future careers.

Addressing the 2024 cohort of Front Row delegates, lead chair of the IAB SA Education Council, Su Little, said: “The future is in your hands, and we’re excited to walk this path with you. This is your moment to grow and make an impact. Hats off to the leaders who’ve nominated the talent. We need more of you!”

Acknowledging the rigorous selection process, project lead of the Front Row initiative and member of the IAB SA Education Council, Deborah Whitlock, extended her admiration for the successful delegates: “A huge congratulations to our new delegates – we can’t wait to share the new 2024 programme with you.”

This year, Front Row members will receive the following sponsored opportunities and benefits:

Attendance at:

• IAB South Africa Bookmark Awards
• Effie Awards
• Nedbank IMC Conference
• Pendoring Awards
• Assegai Awards
• New Gen Awards
• Promax Awards

Participation and/or access to:

• Building Your Personal Brand virtual workshops hosted by Su Little
• IAB South Africa Bookmark Awards Learner Jury Panel Learner
• Effie Dialogue
• Loeries workshops
• New Gen Trends in Marketing Conference

Complimentary:

• Swag bags from Google and Red & Yellow Creative School of Business
• Micro-courses of their choice with Red & Yellow Creative School of Business

“The IAB SA Front Row project is truly empowering the next generation. To the 2024 delegates, this is your moment! Absorb everything, show up with courage and embrace every part of this incredible journey,” added Philani Mokoena, outgoing 2023 Front Row delegate lead.

For more information or to contribute to the Front Row initiative, contact Su Little.