For small businesses, every second saved and money spent can be the difference between surviving and thriving. GoDaddy recently found...
marketing
In an era where news travels at lightning speed and consumer trust is easily shaken, effective crisis communication has become...
Retail media – a type of advertising that uses a retailer’s digital platforms like websites, apps or in-store screens to...
Sustainable PR isn’t about saving the planet – it’s about saving your brand from going silent. At DarkMatter, we call...
Africa’s creator economy has skyrocketed, transforming digital content into a $3-billion industry in 2023, with a projected growth rate of...
Demographic segmentation is useful. But it has its limitations. How can we go beyond its aggregated patterns and neat categorisations?...
At a time where every cent and second can mean the difference between startup success and failure, Alkemia has emerged...
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception....
Imagine stepping into an office that instantly calms your nerves, or presenting your brand in a way that speaks volumes...
In today’s rapidly evolving marketing landscape, many businesses face the challenge of staying competitive while managing tight budgets. A fractional...
Africa’s digital heartbeat is growing louder. It’s no longer a continent on the verge of digital transformation – it’s leading...
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays and back-to-school campaigns around...
Wesgro – the official tourism, trade and investment promotion agency for Cape Town and the Western Cape – is offering...
Customer attraction and retention strategies are more important than ever before as customer behaviour – both what they want and...
Making a hotel booking online may be a simple process in itself, but the time spent getting to this point...
Generative artificial intelligence (GenAI) is not new; however, the recent boom in AI tools available to anyone – such as...
In a fast-evolving business world, establishing authority and influence is no longer a luxury – it’s a necessity. Brands that...
Nigeria has 40 million small businesses. Many have access to the Internet, but do not know how to use digital...
The latest research shows that for the first time, both male and female South African consumers are equally engaged in...
The downfall of traditional media is no longer a distant prediction; it’s unfolding before our eyes. Creators, not corporations, are...
In today’s fast-paced digital world, one of the ways small businesses can stay competitive is by adopting innovative marketing strategies....
On 15 August 2024, the IAB South Africa Bookmark Awards hosted its second Finalists’ Showcase, supported by Google, Nielsen, Rainmaker...
The Interactive Advertising Bureau (IAB) South Africa’s Education Council has announced 15 delegates to its Front Row initiative for 2024....
As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, communities have...
Artificial intelligence has broken a new barrier of imagination on the continent of Africa. Immersive Fox – led by software...
As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation...
Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim...
The Interactive Advertising Bureau (IAB) South Africa has announced the finalists for the highly anticipated 2024 Bookmark Awards, powered by...
Marketers across the globe need to come up with innovative campaigns as they seek to ensure their brand remains resilient...
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted...
The field of branded merchandise, apparel and gifting is experiencing robust growth as brands intensify their efforts to capture attention...
Have you ever considered that the key element missing from your business-to-business (B2B) marketing strategy may be an influencer? It...
Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact....
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has announced that it will be expanding its...
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz....
Building on its already impressive repertoire of endorsements and accolades, Sandton City in Johannesburg has now been recognised on a...
Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate...
In today’s fast-moving digital environment, and with e-commerce becoming more popular, shoppers now expect a faster, easier and more intuitive...
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers...
In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and...
