7 min read
At almost any airport in the world, if you’re looking for the boarding gate for a flight to South Africa,...
brands
7 min read
4 min read
Haleon has launched its Made in Mzansi campaign to celebrate the heritage of some of South Africa’s most trusted everyday...
5 min read
The Vega School at Emeris has kicked off the famous annual Brand Activation and Brand Challenge, inviting small, medium and...
6 min read
From a single store in Sandton City, to a soon-to-be six-location national footprint in under two years, Tarryn and Richard...
4 min read
CA&S Group has acquired a strategic 30% shareholding in The Digital Media Collective (TDMC), an award-winning South African digital marketing...
10 min read
Global ad spend forecasts from WARC’s Future of Media 2026 Report, the collapse of South Africa’s traditional pay-TV model, and...
10 min read
Modern algorithms reward continuity. Modern marketing is organised around start dates and end dates. This mismatch is the most expensive...
6 min read
Reaching young audiences in South Africa is becoming increasingly complex. Social platforms dominate discovery, but attention is fragmented, competition is...
7 min read
In the marketing world, it’s a tale as old as time: Economic shock hits. Costs rise. Consumers spend less. Businesses...
6 min read
Dentsu’s Brand Reset industry report highlights the value of digital video and connected TV and the rapidly closing gap between...
6 min read
In today’s landscape, attention is currency and public relations looks nothing like it did a decade ago. Newsrooms are flooded...
7 min read
The far-reaching and unrelenting nature of the news cycle in 2026 so far – from conflicts and geopolitics, to major...
9 min read
There is a particular kind of confidence that comes not from ambition alone but from having done the work. From...
7 min read
South Africa 100 is the annual report on the most valuable and strongest South African brands. South Africa entered 2025...
7 min read
The rise of Chinese and Indian automotive brands in South Africa is no longer incremental. It is visible, measurable and...
3 min read
Joe Public has once again affirmed its position as one of Africa and the Middle East’s most formidable creative agencies,...
6 min read
The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly and audiences are exposed to more messaging...
8 min read
Customer experience (CX) outsourcing is entering a new era. For years, the industry was measured by scale: seat counts, headcount...
7 min read
Leading South African digital media agency TDMC (The Digital Media Collective) has welcomed the findings of the Institute of Practitioners...
7 min read
In a landscape crowded with products, promises and polished marketing, one truth has become non-negotiable: Brands with purpose earn trust...
7 min read
Every business has to acquire new customers. And every business wants to retain existing customers. It’s not binary; both are...
5 min read
Catching attention at a trade show is essential. Traditional, static exhibition stands no longer capture audience attention or create memorable...
5 min read
Garon Campbell, founder and AI director at Breadbin Productions – an integrated motion, animation and innovation studio based in Johannesburg...
5 min read
When it comes to marketing and communications, the single biggest mistake business owners make is focusing all their time and...
6 min read
Well-designed incentive programmes work – and they work fast. They can help clear old stock quickly. They can accelerate sales....
5 min read
In the fast-moving consumer goods (FMCG) industry, agility is everything. Markets move quickly, consumer expectations evolve daily, and global strategies...
6 min read
The African diaspora is one of the fastest-growing communities in the world, with more than 170 million people of African...
5 min read
Trust is not a machine-made thing. It’s a deeply cultivated and significantly felt human thing. In a world moving faster...
5 min read
Most telecommunications brands will have some version of a customer value management (CVM) tool. But often, it’s just a customer...
6 min read
At the South African Sports Confederation and Olympic Committee (SASCOC), Discover Sport™ officially launched a new social media platform dedicated...
7 min read
Johannesburg, 19 August 25: Some of the most exciting ideas happen when two worlds collide. At this point of intersection, which...
6 min read
Modern consumers are no longer satisfied with being “delighted” by good service, rather they expect instant results, full transparency, and...
7 min read
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI,...
5 min read
For years, companies have invested heavily in traditional customer experience (CX), believing that seamless interactions, intuitive digital journeys, and personalised...
4 min read
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the...
6 min read
On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in...
5 min read
The marketing world is in a state of exhilarating transformation, and 2025 is poised to be the year where brands...
6 min read
Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary...
6 min read
Product launches are usually exciting moments. But with the stakes so high, they’re also nerve-wracking. When an innovation is a...
6 min read
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl?...
