6 min read
Dentsu’s Brand Reset industry report highlights the value of digital video and connected TV and the rapidly closing gap between...
brands
6 min read
6 min read
In today’s landscape, attention is currency and public relations looks nothing like it did a decade ago. Newsrooms are flooded...
7 min read
The far-reaching and unrelenting nature of the news cycle in 2026 so far – from conflicts and geopolitics, to major...
9 min read
There is a particular kind of confidence that comes not from ambition alone but from having done the work. From...
7 min read
South Africa 100 is the annual report on the most valuable and strongest South African brands. South Africa entered 2025...
7 min read
The rise of Chinese and Indian automotive brands in South Africa is no longer incremental. It is visible, measurable and...
3 min read
Joe Public has once again affirmed its position as one of Africa and the Middle East’s most formidable creative agencies,...
6 min read
The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly and audiences are exposed to more messaging...
8 min read
Customer experience (CX) outsourcing is entering a new era. For years, the industry was measured by scale: seat counts, headcount...
7 min read
Leading South African digital media agency TDMC (The Digital Media Collective) has welcomed the findings of the Institute of Practitioners...
7 min read
In a landscape crowded with products, promises and polished marketing, one truth has become non-negotiable: Brands with purpose earn trust...
7 min read
Every business has to acquire new customers. And every business wants to retain existing customers. It’s not binary; both are...
5 min read
Catching attention at a trade show is essential. Traditional, static exhibition stands no longer capture audience attention or create memorable...
5 min read
Garon Campbell, founder and AI director at Breadbin Productions – an integrated motion, animation and innovation studio based in Johannesburg...
5 min read
When it comes to marketing and communications, the single biggest mistake business owners make is focusing all their time and...
6 min read
Well-designed incentive programmes work – and they work fast. They can help clear old stock quickly. They can accelerate sales....
5 min read
In the fast-moving consumer goods (FMCG) industry, agility is everything. Markets move quickly, consumer expectations evolve daily, and global strategies...
6 min read
The African diaspora is one of the fastest-growing communities in the world, with more than 170 million people of African...
5 min read
Trust is not a machine-made thing. It’s a deeply cultivated and significantly felt human thing. In a world moving faster...
5 min read
Most telecommunications brands will have some version of a customer value management (CVM) tool. But often, it’s just a customer...
6 min read
At the South African Sports Confederation and Olympic Committee (SASCOC), Discover Sport™ officially launched a new social media platform dedicated...
7 min read
Johannesburg, 19 August 25: Some of the most exciting ideas happen when two worlds collide. At this point of intersection, which...
6 min read
Modern consumers are no longer satisfied with being “delighted” by good service, rather they expect instant results, full transparency, and...
7 min read
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI,...
5 min read
For years, companies have invested heavily in traditional customer experience (CX), believing that seamless interactions, intuitive digital journeys, and personalised...
4 min read
As artificial intelligence continues to revolutionise industries around the globe, Penquin, a leading brand and communications agency, is at the...
6 min read
On a scale from creepy to cool, personalisation - and its newer offspring, hyper-personalisation - might just be heading in...
5 min read
The marketing world is in a state of exhilarating transformation, and 2025 is poised to be the year where brands...
6 min read
Of course not. That’s just not how we talk or communicate. Yet, brands and companies continuously rely on these arbitrary...
6 min read
Product launches are usually exciting moments. But with the stakes so high, they’re also nerve-wracking. When an innovation is a...
6 min read
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl?...
5 min read
Ever been on an awkward blind date or been approached by someone who completely missed the mark? That’s the disconnect...
4 min read
As the digital marketing landscape continues to evolve at a breakneck pace, one trend set to take centre stage in...
6 min read
Retail media – a type of advertising that uses a retailer’s digital platforms like websites, apps or in-store screens to...
6 min read
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception....
7 min read
Africa’s digital heartbeat is growing louder. It’s no longer a continent on the verge of digital transformation – it’s leading...
4 min read
In a fast-evolving business world, establishing authority and influence is no longer a luxury – it’s a necessity. Brands that...
4 min read
As South Africa prepares to celebrate Heritage Month, a time when we reflect on the rich cultural tapestry that makes...
6 min read
Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim...
3 min read
The Interactive Advertising Bureau (IAB) South Africa has announced the finalists for the highly anticipated 2024 Bookmark Awards, powered by...
